A handful of “beauty boys” have primped and preened their way into the female-centric world of Instagram and YouTube makeup artistry—and the cosmetics industry wants in.

http://www.nytimes.com/2016/10/19/arts/design/those-lips-those-eyes-that-stubble-the-transformative-power-of-men-in-makeup.html?smprod=nytcore-iphone&smid=nytcore-iphone-share&_r=0